Zac Fukuda



The school assignment of logo design for the imaginary system development company Wasabi at Digital Hollywood. Students are given the brief information of client’s request and are to design by embedding their own understanding and concepts.

Since wasabi, Japanese vegetable which is used as a kind of spice, is green and the client aims to provide various service, and they say that is their characteristic, I chose green gradient for the corporate color along with other type of gradients.

The reason I chose a balloon as a symbol is that they desire their customers to recognize their constant stable support at any milestones, just like a balloon over the sky, despite the fact that position of the client is always behind the main scene. Also the balloon looks as if the stem of wasabi.